Internet Association of Australia General Manager Kellie Ireland and Chair David Hooton represented IAA at this year’s Associations Forum National Conference in Canberra

Now in its 14th year the event is Australia’s best attended conference for the association sector and provided a great opportunity for Kellie and David to meet with and learn from experts and other senior executives on issues that affect our Association.

After attending the conference in 2017 IAA saw huge benefits from being part of the Association Forum who’s aim is to boost performance and best practice of professional associations and groups through the offering of training and events. As a member IAA have undergone governance reviews, board training in governance and taken the opportunity to draw from the knowledge of Associations Forum CEO John Peacock during strategic planning sessions.

“As member-based not for profit associations IAA are committed to finding ways to grow and better ourselves,” explains IAA General Manager, Kellie Ireland.

“Undertaking in learning and development improves how we work as an association which can then be passed onto our members in terms of the services and opportunities we can offer.”

The two-day program of events at this year’s conference included topics that IAA can utilise as it moves forward with its strategic planning. The importance of member retention and generation, how to work with authorities and regulators and the benefits of creating irresistible events were just some of the topics presented and provided material which will help us work smarter for our members.

IAA Chair David Hooton was asked to take part in a panel discussion on the importance of having a good Chair. David joined representatives from the Australian Institute of Business Brokers and Independent Schools Queensland to explore the role of the chair.

“Being able to share our experiences with others helps all associations learn,” said Hooton. “At the same time, the opportunity to network with other associations was valuable and provided insight into what we as an organisation can improve on.”

It is an exciting time for the Internet Association of Australia as we grow our membership community both here in Australia and overseas. We are pleased to welcome two new members to our team to help with this, Communications and Events Officer, Abi Smalley and Accounts Officer, Fatima Dauda.

Abi joins IAA in a new role for the Association. As the Communications and Events Officer Abi’s role will be responsible for growing and developing the communication channels, helping deliver IAA and IX Australia related communications to our members, stakeholders and wider community and contributing to our renewed focus on delivering a range of events for our membership, helping educate members and give them the opportunity to network with peers and other industry colleagues.

With more than 18 years’ experience in communication roles, including journalism, marketing and public relations Abi has worked in a variety of industries both here in Australia and previously in UK before emigrating to Perth. She is looking forward to using her skills to help continue to build the profile of IAA and IX Australia and engage with members and engage with the community through industry events.

As the Accounts Officer, Fatima joins our team to assist with ensuring the accuracy of the financial reporting process of IAA, undertaking daily financial activities and providing financial support and assistance to the General Managers, ensuring financial compliance across the association.

Fatima is a proud Nigerian, moving to Australia with her family 6 years ago from the UK after completing her MBA in Project Management. She is a qualified Chartered Accountant affiliated to ACCA UK and CPA Australia.

Welcome to the IAA team, Abi and Fatima.


Registrations are now open for this year’s AUSNOG conference being held in Melbourne in September.

IAA is delighted to be continuing its support of this conference as a gold sponsor of the 2019 event.

2019 is the 13th running of Australia’s premier technical and professional networking event for Internet Service Providers, Telcos, Hosting Providers, and Content Providers and is proving as popular as ever with early bird tickets selling out almost instantly.

Tickets are limited so don’t miss the opportunity to hear from industry experts from Australia and around the world, as well the chance to network and exchange ideas and experiences with your peers.

Registrations can be made via Eventbrite

Members of the IAA and IX Australia team will in attendance – if you are heading to AUSNOG make sure to drop by our stand for a chat.

Internet Association of Australia (IAA) and IX Australia’s (IXA) General Managers, Kellie Ireland and Terry Sweetser have recently returned from a successful visit to the New Zealand Internet Exchange (NZIX) in Auckland.

The trip coincided with NZIX’s Annual General Meeting in Auckland and provided an opportunity for IAA and IX Australia staff to undertake some education and fact-finding missions and to further understand how the association can better support NZIX and the internet industry in New Zealand.  

NZIX is a young, small organisation offering peering services across New Zealand, formed in 2014 following the overwhelming success of a trial AKL-IX peering exchange run by the Association. IAA together with the local peering community have helped establish a dedicated society working to promote the internet needs of members and communities in New Zealand. 

IAA continues to support NZIX in a broad range of ways. From providing daily technical and business operations support, as well as supporting governance administration and providing financial assistance. As like minded organisations IAA has been able to support the development of NZIX as they become responsible for one of the main internet exchanges in Auckland, New Zealand.  

“Over the past six months IAA and IX Australia have accelerated the level of service and support they provide to NZIX. They are now doing a fantastic job of running the day to day technical operations of our organisation,” explains NZIX Chair, Barry Murphy. 

“As a small society run by volunteers it is reassuring to know we have the backing of an organisation with the technical and professional capacity, such as IAA. Having the team spend time visiting us in Auckland demonstrates how our relationship is growing and improving.”

“With increased communications between the organisations we are making significant operational improvements, and we are looking forward to building on the foundations that are being laid,” said Barry.  

“IAA values its role with NZIX and is committed to supporting their growth,” says Kellie Ireland, General Manager at IAA.  

“New Zealand’s market is very customer and community focused, so it was great that we were able to speak with several local operators at the NZIX AGM this month. Understanding the market will help IAA and IX Australia continue to compliment the work being undertaken by NZIX in New Zealand.”  

“With IAA having been involved in the establishment of the organisation, it has been a privilege to see it grow and become its own entity, committed to helping the internet community of New Zealand.” 

NZIX’s latest major project has been in the installation of Auckland’s AKL-IX 100G ring. Increasing the core from 40G to 100G was a project in the pipeline for NZIX however the streaming demands being placed on New Zealand’s network through the delivery of the 2019 Rugby World Cup has driven the need for this project to be delivered now. NZIX has been working with members, including Akamai, to facilitate hardware upgrades to contribute towards the smooth streaming of the RWC on Spark Sport for all rugby loving Kiwis.

The team at IX Australia is continuing its commitment to developing projects that support both its members and the internet community with the launch of its 100G peering services in Melbourne. These latest 100G peering ports will be available at our NEXTDC M1 site.

With the expansion of video streaming and the exponential growth of internet traffic over the networks in recent years the opportunity to offer our members services that support their technical needs has been vital.

Melbourne’s new 100G peering ports can be ordered via the Members Portal or for more information email

The availability of 100G allows more scope for our members to grow and develop their services. Our next priority is offering 100G peering services to members in Canberra. We are also sourcing sites and in discussions with our members in Darwin and Tasmania.

Our Unplugged series moved to South Australia this month, with a great turnout of members at the event held in Adelaide.

IX Australia’s Senior Peering Engineer, Tim Raphael and board member Matthew Moyle-Croft facilitated the event at which members engaged in lively discussions about the current internet climate including the state of the NBN and locally Adelaide’s 10G City, Australia’s first 10Gbps fibre optic network.  Members were interested to hear about the Association’s upcoming plans and the leadership changes and the new structure of the organisations following the appointments of IAA and IX Australia’s General Managers, Kellie Ireland and Terry Sweetser.

“The casual, laidback atmosphere of the evening created the perfect opportunity for members to enjoy a few drinks and chat face to face, and for us as an association to learn more about our members needs and engage with the community,” explained Tim.

These events are specially designed for you as members to come together and we encourage you to come along when we are in your state.

The next Unplugged event will be happening in Perth on Tuesday 23 July. To register visit the IAA member portal or email

We look forward to meeting with our members in Perth in July.

A unique opportunity exists for two experienced professionals to join the IAA team! We’re looking for a Communication & Events Officer and an Accounts Officer to join our flexible and fast-paced national team. The roles are both part time (22 hours per week) with flexible working arrangements. You’ll have plenty of responsibility and autonomy in these roles, but a high level of efficiency and professionalism will be expected. The successful candidates will be joining an organisation with a strong leadership team that has an exciting range of projects underway, aimed at supporting the Internet industry in Australia.

Applications close 12 May.
Accounts Officer
Communications & Events Officer

We are thrilled to confirm IX Australia will be a Gold Sponsor of PeeringDB for the fourth year running.

PeeringDB is a freely available, user-maintained, database of networks, and the go-to location for interconnection data.

In recent years, the vision of PeeringDB has developed to keep up with the speed and diverse manner in which the Internet is growing. The database is no longer just for peering and peering related information. It now includes all types of interconnection data for networks, clouds, services, and enterprise, as well as interconnection facilities that are developing at the edge of the Internet.

IX Australia automatically exports peering IP allocation information allowing PeeringDB to stay current. We encourage all members to ensure your peering information is up to date to assist current and future members connect.

Built by the community, for the community, PeeringDB is the single largest repository of actionable peering information available. The database is a non-profit, community-driven initiative run and promoted by volunteers.

The volunteers who run the database are passionate about security, privacy, integrity, and validation of the data in the database.

In January the IAA Board embarked on a search for a Chief Executive Officer for the Association. The Board had for some time identified a need for senior operational leadership for the day to day running of the Association, which would allow the Board to function on a more strategic level.

Throughout the search process the Board reviewed a number of structural configurations to run the business under and after careful consideration we came to the view that this is a situation where two heads are better than one.

As a result we are pleased to announce that Terry Sweetser has been appointed to the role of General Manager – IX Australia, and Kellie Ireland has been promoted to the role of General Manager – Internet Association of Australia.

“The introduction of two senior leaders allows us to actively focus on the two keys areas of development for the Association,” says Board Chair, David Hooton.

“Continued technical growth of IX Australia’s service delivery under Terry’s leadership and the further development of other Association services such as industry representation, education and industry events under Kellie’s guidance.”

Both Terry and Kellie will be at our upcoming Melbourne event this month – and look forward to meeting with our members there.

We look forward to welcoming Terry and Kellie to their new roles, and to the continued growth and success of the Association.

About Terry
With more than 30 years industry experience, Terry was the Chief Technical Officer at SkyMesh, growing his team from 2 to 50 during his tenure. Terry’s leadership skills will be invaluable for growing the technical team at IX Australia, further developing our peering services and introducing new products to members. Currently completing his MBA Terry is well positioned to oversee the continued success of IX Australia.

Connect with Terry via LinkedIN

About Kellie
Kellie has worked with the Association since 2012, and is well known to many of our members and the industry as the Association’s Executive Officer. With a background in corporate communications, public relations and event management, Kellie has been instrumental in modernising the brand and communications strategy for the IAA to date. Experienced in managing complex and diverse teams, Kellie is well positioned to broaden the IAA’s profile and help build additional value for our members through industry engagement and events.

Connect with Kellie via LinkedIN

We are looking for a Peering Engineer to join our team!

This remote role can be based in any state, and some of the key responsibilities will include

  • The provision and troubleshooting of IX services
  • Maintaining and monitoring of IX/ IAA networks
  • Executing project work – new sites, migrations etc.
  • Identifying and providing input on improvements to networks and process
  • Participating in a 24×7 on-call rotation

If this sounds like you, or someone you know, you can download a copy of the position description and visit our seek ad for more details on how to apply.

Applications close Friday 22nd February.